The development of the Anasol project was structured in three main stages, ensuring a collaborative and strategic creative flow from start to finish. In the first phase, we carried out the planning and initial alignments, defining schedules, communication goals, and aesthetic guidelines together with the brand team, so that every decision reflected Anasol’s bright, light, and sunny essence. Next, we moved on to the creative validation stage, where we transformed concepts into storyboards, visual references, and motion tests, ensuring consistency between the brand’s identity and the proposed visual language. This stage was essential to translate Anasol’s values of well-being, protection, and naturalness into engaging visual narratives. Finally, we consolidated the results with refined deliveries and a detailed review of the process, identifying learnings, improvements, and opportunities for future productions — reinforcing our commitment to quality and continuous evolution in every new project.