The development of the Johnnie Walker Red Label project was structured in three main stages, combining strategy, creativity, and execution to reinforce the brand’s iconic positioning. In the first phase, we carried out planning and initial alignments with the Johnnie Walker team, defining communication goals, timelines, and visual guidelines that captured the bold and vibrant spirit of Red Label. Next, we moved into the creative development stage, exploring visual concepts, textures, and motion that connected tradition and modernity. Through storyboards and visual tests, we ensured that every element reflected the product’s energy and the “Keep Walking” philosophy that drives the brand. Finally, we consolidated the project with refined deliveries and a detailed review of the process, ensuring visual consistency, aesthetic impact, and a final result worthy of the legacy and strength of Johnnie Walker Red Label.