The development of the FOOH project for Lion of Porches was structured in three main stages, combining technology and storytelling to highlight the launch of the brand’s new jacket. In the first phase, we carried out creative planning and strategic alignments, defining the concept, display locations, and visual narrative that best represented Lion of Porches’ urban and sophisticated spirit. Next, we moved into the AI production and simulation stage, creating hyper-realistic scenes that seamlessly integrated the jacket into the urban environment. Every detail — from the fabric to the movement — was carefully crafted to convey the brand’s quality, style, and attitude. Finally, we completed the process with technical validation and finishing, ensuring realism, fluidity, and aesthetic coherence throughout the animations. The result was a striking FOOH piece that merged innovation, fashion, and technology to present the new jacket in a memorable and inspiring way.