The development of the AI FOOH project for Monking was structured in three main stages, blending creativity, technology, and purpose to celebrate the brand’s anniversary in a grand and memorable way. In the first phase, we carried out strategic and creative planning, defining the central concept of the campaign: Christ the Redeemer wearing a Monking T-shirt, symbolizing Brazilian pride and the brand’s strong local roots. Next, we moved into the AI production and simulation phase, creating a hyper-realistic scene of the iconic monument dressed in Monking’s style. The work involved fine-tuning lighting, texture, and framing to achieve a natural and impactful result, delivering an image that stands out for its realism and emotional appeal. Finally, we completed the project with technical validation and optimization for digital display, resulting in a delivery that combines innovation, boldness, and national identity — a powerful tribute to Monking’s journey and to the creative spirit born in Brazil.