The development of the Smirnoff project was structured in three main stages, focusing on translating the brand’s vibrant and contemporary essence into the design of its new packaging. In the first phase, we carried out strategic planning and alignments with the Smirnoff team, defining goals, target audience, and creative guidelines that reinforced the brand’s authenticity and youthful spirit. Next, we dove into the creative exploration phase, developing visual concepts, textures, and compositions that combined modernity and energy. Through testing, references, and collaborative adjustments, we ensured that the new design reflected Smirnoff’s versatility and its connection to diverse moments of enjoyment and celebration. Finally, we consolidated the project with the validation of the final pieces and a detailed review of the process, ensuring visual consistency, shelf impact, and a result that refreshes the look of a globally iconic brand.